Avocados from Peru is scoring big with sports fans this summer with social, digital and broadcast advertising on the FOX network, during the World Cup of Soccer and the Major League Baseball All-Star Game. The Summer Avocado will be the exclusive avocado brand sponsoring these highly popular national and international events.

It has been over 35 years since the Peru National Team has qualified for the World Cup, and over 50 years since the MLB All-Star Game was hosted in Washington, D.C., making it the perfect time for Avocados from Peru to connect with sports audiences around the world.

During the World Cup, we’ll be present on air, desktop, mobile and apps for the Peru vs. France match, the Group Stage Round of 16, and the World Championships on FOX. We’re also hosting a fun video honoring Peruvian soccer on our website and YouTube.

In addition, we’ll be airing a commercial (see it here) about our in-season avocados to baseball fans nationwide during the MLB All-Star Game on FOX on July 17th. AFP is also partnering with Walmart, Stop and Shop and Giant in Washington, D.C., Philadelphia and Boston to celebrate and promote these exciting summer activations. Tune in to root for your favorite team, and be sure to have plenty of Avocados from Peru on hand for your viewing parties!